This view looks sort of east. You should recognize the California Tower in the left front and the Arboretum left of center.  The Ford Exhibit, today's San Diego Air & Space Museum is in the lower right corner.  Way in the back you can see the old streetcar line and, at the left rear, the Georgia Street bridge.

Our own map expert Dick Cloward shares the reverse side of the 1935 Exposition Map.  Dick says it was done for Shell Oil by Don Bloodgood, a well known pictorial map maker of the period.