The #15 "Mission Beach Special"

I think those are San Diego Electric Railway "suits" posing at the left for photographer L. K. Dewein on July 21, 1924. The streetcar is on 3rd Avenue, just south of Broadway. Horton Plaza is out of sight at the left. The word has always been that Spreckels built Mission Cliff Gardens so people would ride his streetcards to get there. I believe he built Mission Beach Amusement Center (today's Belmont Park) for the same reason. I'm wondering where folks swam at Mission Beach in 1924. I'm not sure the plunge was even open yet. Perhaps a bracing splash in the ocean.

(The sign on the side of the streetcar)

PEP UP!=During Lunch Time
RIDE-SWIM and LUNCH at MISSION BEACH • 75¢
This car leaves 3rd & Broadway 12:30 PM • Week Days
Returns to 3rd & Broadway 1:45 PM
ONE HOUR and 35 MINUTES of RECREATION

(On the front of the streetcar)

MISSION BEACH
SPECIAL
• Round Trip Transportation
• Bathing Suit
• Locker
• Towel
• Swim
• Good Lunch



Dolphin Hotel, Oceanside, 1952

Sweetwater Dam Burst, 1916

Coronado Tent City 1904

Pacific Beach 1960

La Mesa 1912

Lemon Grove 1911

Encanto 1915

Spring Valley circa 1900

Douglas TBDs over Rose Canyon 1938

Lakeside 1900

Main Street in Ramona 1912

Highway 101 in Solana Beach 1928

The Alibi Club at Crystal Pier 1952

Early Automobile Club Maps of San Diego

Mission Cliff Gardens 1916

Alabama and El Cajon Blvd 1942

30th and University 1930

Braemar, Pacific Beach 1926

San Diego State 1968

5th & Market 1912

El Cajon Boulevard 1910

Hotel del Coronado 1935

Junipero Serra Museum Dedication 1929

Demolition of the Chollas Towers 1995

San Diego State, 1935

Three Views of Crown Point

Snow in San Diego, February 27, 2011

Two Views from Point Loma, 1932 and 2010

San Diego, 1876

Panorama Drive, 1947

Pacific Beach Chevron, 1946-2020

Crawford High School 1957-1961

Oscar's Drive-In, Pacific Beach circa 1955

Horton Plaza 1886

El Cajon 1895

Encanto circa 1955

47th & Federal, 1946

Del Mar Train Station, 1910

San Diego Mothball Fleet, 1950

Pacific Beach: 1925

Crystal Pier: 1946

Santa Fe Train Station: 1920

San Diego Streetcars: 1950


HOWARD ROZELLE PHOTO PAGE


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